Week Event Calendar
A one-of-a-kind fashion business week in Kuala Lumpur, where every day unfolds across multiple locations through a sequence of high-level events designed to move the industry forward.
From exclusive dinners to the core B2B trade fair, from strategic forums to citywide activations, this is where brands, buyers, retailers, distributors, partners, media, and professionals converge to create real opportunities, real connections, and real market access across Southeast Asia.
| Date | Event |
|---|---|
| Sun 05 JULY | Opening Night Gala |
| Mon 06 JULY | Brands Welcome Dinner |
| Tue 07 JULY | B2B Trade Fair |
| Tue 07 JULY | Brands & Buyers Dinner |
| Wed 08 JULY | B2B Trade Fair |
| Thu 09 JULY | Fashion Business Forum |
| Thu 09 JULY | Fashion Networking Event |
| Fri 10 JULY | Closing Gala & Awards |
| Sat 11 JULY | KL Shopping Experience |
Opening Night Gala
Date: Sunday - 5th July
Time: 7:00pm to 11:00pm
Location: Will be revealed
The official opening of South East Asia Fashion Week 2026, gathering key players across fashion, business, entertainment and investment in one curated environment.
An elegant evening designed to spark meaningful connections and define the energy of the week ahead. A limited number of tickets is available for selected external guests.
Key points:
- Official opening of the week
- VIP audience and curated guest list
- High-value networking environment
- The ASEAN fashion industry future revealed
Brand Welcome Dinner
Date: Monday - 6th July
Time: 8:00pm to 11:00pm
Location: Will be revealed
A private dinner dedicated to exhibiting brands and selected stakeholders before the start of the trade activities.
An intimate moment to align, connect and build the foundation for the days ahead.
Key points:
- Private dinner for brands and invited guests
- Pre-event relationship building
- Focused and informal environment
- Early connections before the B2B trade fair
B2B Fashion Trade Fair
Date: Tue & Wed - 7th & 8th July
Time: 10:00am to 6:00pm
Location: @PICC Putrajaya - Putra Hall A
The core of the week, where international brands meet buyers, retailers, distributors and decision-makers from across Southeast Asia.
A focused environment built for real business, real meetings and real market opportunities.
Key points:
- Main commercial platform of the week
- Direct meetings with buyers and partners
- Access to regional retail and distribution networks
- Focus on orders and long-term collaborations
Brands & Buyers Dinner
Date: Tuesday - 7th July
Time: 8:00pm to 11:00pm
Location: Will be revealed
An exclusive dinner designed to continue conversations started during the trade fair in a more private and strategic setting.
A key moment to strengthen relationships and move discussions forward.
Key points:
- Reserved for selected brands and buyers
- Relationship deepening and follow-up
- More personal business environment
- High-quality connections
Fashion Business Forum
Date: Thursday -9th July
Time: 4:00pm to 7:30pm
Location: To be revelead
A focused business content session featuring industry leaders sharing insights, strategies and perspectives shaping the fashion market.
The session concludes with a panel discussion bringing together key voices of the industry.
Key points:
- 6 short talks by industry leaders
- Strategic and practical insights
- Break between sessions
- Final panel with 5 special guests
Fashion Networking Event
Date: Thursday - 9th July
Time: 7:30pm to 11:00pm
Location: to be revealed
A standing cocktail event designed to connect professionals across fashion, retail and distribution in a relaxed yet professional setting.
An opportunity to expand networks and create new business connections beyond formal meetings. Media, Brands, Buyers, Influencers, Fashion lover... everyone are invited.
Key points:
- Standing cocktail format
- Open networking environment
- Cross-industry connections
- Direct continuation of the Business Forum
Closing Night & Awards Gala
Date: Friday - 10th July
Time: 7:00pm to 11:00pm
Location: To be revelead
The official closing of the week, celebrating the brands, people and achievements that shaped this edition.
An elegant final moment to conclude the experience and reinforce key relationships.
Key points:
- Multiple stores across Kuala Lumpur
- Retail-driven activations
- Direct connection with the local market
- Extension of the fashion week beyond the venue
KL Shopping Experience
Date: Saturday - 11th July
Time: all day long
Location: Kuala Lumpur - Multiple Locations
A citywide activation connecting the fashion week with selected retail stores across Kuala Lumpur.
An extension of the event into the market, creating direct interaction with local retail environments.
Key points:
- Multiple stores across Kuala Lumpur
- Retail-driven activations
- Direct connection with the local market
- Extension of the fashion week beyond the venue
Register now to join the ticket waitlist
Please note that availability is limited, as many passes have already been reserved.
Join the waiting list to secure your priority access.
For two intensive days, Singapore becomes the beating heart of the Asia-Pacific fashion business. The B2B Fashion Fair is not about glamour or runways, it is about serious buyers meeting serious brands. Exhibitors showcase their menswear, womenswear, footwear, handbags and accessories, while buyers from ASEAN, Australia, India and Western China walk the floor looking for their next collections. Every hour is designed to maximize wholesale opportunities, distribution deals and representation agreements, making these two days the most efficient investment in your brand’s expansion across the region.
Beyond the open floor, every exhibitor is supported by our curated matchmaking program. Before the fair even begins, buyers are profiled according to their needs, from department stores and multi-brand retailers to independent boutiques and e-commerce leaders. Our team then schedules pre-arranged meetings, ensuring that brands sit down with the most relevant buyers for their category and positioning. This concierge-style support eliminates wasted time and creates a pipeline of qualified leads, turning a trade fair into a strategic business development platform.
The B2B Fashion Fair is also the stage where brands present their new collections to the market. Dedicated areas and appointment slots allow exhibitors to show their lines in detail — from the craftsmanship of accessories and handbags to the seasonal direction of apparel and footwear. Buyers can touch, feel and evaluate the products in a professional, business-focused environment. These presentations are not runway shows: they are hands-on showcases tailored for wholesale buyers, where every look and piece is discussed in terms of orders, margins and market fit. This approach makes the fair both inspiring and results-oriented, giving brands the exposure they need and buyers the confidence to commit.
The B2B Fashion Fair is not only a gateway for international labels entering Asia-Pacific, but also the only platform where local and regional designers can gain visibility on an international stage. For many Southeast Asian and emerging market brands, this is the first opportunity to present collections side by side with established global players and in front of qualified buyers from Europe, the USA, Japan, Korea, Australia, India and Western China.
This exposure is crucial: local brands often lack access to global fairs in Paris, Milan or New York, and the cost of international exhibitions is prohibitive. By joining the B2B Fashion Fair in Singapore, they gain the same visibility, the same professional buyer audience, and the same chance to secure wholesale orders and representation.
It makes the fair a true two-way bridge: international brands expanding into Asia, and local brands stepping onto the global radar.