--- title: South East Asia Fashion Week | Kuala Lumpur | Show Your Brand description: Expand in Southeast Asia! Join SEAFW2026 in Kuala Lumpur and showcase your brand to top buyers from Indonesia, Thailand, Philippines, Malaysia & Vietnam. --- [Skip to content](https://seafashionweek.magaras.com/south-east-asia-fashion-week-malaysia-show-your-brand#main-content) [![Logo SEAFW2025\_Logo Normale](https://seafashionweek.magaras.com/hs-fs/hubfs/Logo%20SEAFW2025_Logo%20Normale.png?width=104&height=50&name=Logo%20SEAFW2025_Logo%20Normale.png "Logo SEAFW2025_Logo Normale")](https://seafashionweek.magaras.com/?hsLang=en) - | B2B TRADE FAIR - [| THE VENUE](https://seafashionweek.magaras.com/the-venue?hsLang=en) - [| BRANDS LIST](https://seafashionweek.magaras.com/south-east-asia-fashion-week-brand-list?hsLang=en) - [| 2025 EDITION](https://seafashionweek.magaras.com/2025-edition?hsLang=en) - [| FOR BUYERS](https://seafashionweek.magaras.com/sea-fashion-fair-buyers-program-fashion-trade-show-in-kuala-lumpur?hsLang=en) - [| WEEK EVENTS](https://seafashionweek.magaras.com/events-during-the-week-in-kuala-lumpur?hsLang=en) - | MORE - [| INFLUENCERS & KOL](https://seafashionweek.magaras.com/influencers?hsLang=en) - [| TEAM](https://seafashionweek.magaras.com/team?hsLang=en) - [| BE A SPONSOR/PARTNER](https://seafashionweek.magaras.com/sponsor-partnership?hsLang=en) - [| FASHION BUSINESS BLOG](https://fashion.magaras.com/en/fashion-blog?hsLang=en) - [Get Tickets!](https://seafashionweek.magaras.com/events-during-the-week-in-kuala-lumpur?hsLang=en) # Show Your Brand at the *Only B2B Fashion Trade Fair* in Southeast Asia Exhibit your collections, meet **qualified buyers**, and benefit from the **direct support of Magaras,** the leading fashion agency that will guide you before, during and after the fair to maximizes your results. [Apply to Exhibit](https://seafashionweek.magaras.com/south-east-asia-fashion-week-malaysia-show-your-brand#form) ![Elegant Minimalist Fashion Showroom-1](https://seafashionweek.magaras.com/hs-fs/hubfs/AI-Generated%20Media/Images/Elegant%20Minimalist%20Fashion%20Showroom-1.png?width=1024&height=1024&name=Elegant%20Minimalist%20Fashion%20Showroom-1.png "Elegant Minimalist Fashion Showroom-1") #### Trusted by International buyers, distributors and retailers across Asia-Pacific. - ## [| Primer Group |](https://www.website.com) - ## [| Avolta |](https://www.website.com) - ## [| David Jones |](https://www.website.com) - ## [| Takashimaya |](https://www.website.com) - ## [| Lotte Department Store |](https://www.website.com) - ## [| FJ Benjamin |](https://www.website.com) - ## [| LME |](https://www.website.com) - ## [| Isetan |](https://www.website.com) - ## [| Maison Retail |](https://www.website.com) - ## [| Flanerie |](https://www.website.com) - ## [| Metro |](https://www.website.com) - ## [| Lazada |](https://www.website.com) - ## [| Primer Group |](https://www.website.com) - ## [| Avolta |](https://www.website.com) - ## [| David Jones |](https://www.website.com) - ## [| Takashimaya |](https://www.website.com) - ## [| Lotte Department Store |](https://www.website.com) - ## [| FJ Benjamin |](https://www.website.com) - ## [| LME |](https://www.website.com) - ## [| Isetan |](https://www.website.com) - ## [| Maison Retail |](https://www.website.com) - ## [| Flanerie |](https://www.website.com) - ## [| Metro |](https://www.website.com) - ## [| Lazada |](https://www.website.com) ![gemini\_generated\_image\_oppm5loppm5loppm\_optimized](https://seafashionweek.magaras.com/hs-fs/hubfs/gemini_generated_image_oppm5loppm5loppm_optimized.jpg?width=2000&height=2000&name=gemini_generated_image_oppm5loppm5loppm_optimized.jpg "gemini_generated_image_oppm5loppm5loppm_optimized") ## At SEA Fashion Fair, *your success is our success*. We are the **only B2B Fashion Trade Fair in the world backed by a fashion agency**, designed not just to host brands, but to **make them grow**. Unlike traditional events focused on showmanship, we invest in what really matters: **business outcomes**. The fair is built on the idea that its strength depends on the **success of as many brands as possible,** that’s why we provide tailored support at every stage. - **Journey Preparation** → strategic guidance on pricing, positioning and communication before the fair. - **On-site support** → hands-on assistance to maximize your buyer meetings and local connections. - **Post-fair follow-up** → actionable advice to convert leads into signed partnerships. - **Community leverage** → introductions to regional influencers, fashion editors and key players to give your brand visibility and relevance in the local scene. **SEA Fashion Fair is the only trade event completely results-driven, where everything is designed to increase your opportunities for real business.** [Apply to Exhibit](https://seafashionweek.magaras.com/south-east-asia-fashion-week-malaysia-show-your-brand#form) ## Who You'll *Meet* ###### Department stores Meet senior buyers from the region’s leading **department stores**, always looking for new **mid-range and premium collections** to refresh their assortments and stand out in competitive retail markets. ###### Independent Boutiques & Concept Stores Connect with **independent boutiques and concept stores** that set trends in their local markets. These players value **unique, curated collections** and are open to discovering international brands that can differentiate them. ###### Marketplaces Build partnerships with **regional and cross-border marketplaces**, a core channel for fashion growth in Asia-Pacific. Platforms like these offer **scale, visibility, and fast access** to millions of consumers across Southeast Asia, India, Australia and beyond. ###### E-commerce Leaders Meet decision-makers from **major e-commerce platforms** expanding their premium fashion categories. They are actively sourcing **international labels** to strengthen their positioning in the booming online fashion sector. ###### Distributors Meet **experienced distributors** with established networks across ASEAN, India, Australia and Northern Asia. They provide the **local market knowledge and infrastructure** that help international brands enter and expand efficiently.   ###### Store Chains Connect with **regional and international retail chains** that are expanding across ASEAN, India, Australia and beyond. These groups are actively searching for **brands to roll out across multiple stores**. ###### Investors & Franchise Partners Connect with **investors and franchise developers** looking for the next strong brand to scale in Asia-Pacific. They are seeking **franchising, licensing, and investment opportunities** with high-growth potential. ###### Duty-Free & Travel Retail Buyers Access buyers from the **duty-free and travel retail sector**, including operators of airports, cruise lines and travel hubs. These companies seek **premium fashion products** to offer international travelers, making them a high-volume and influential channel. ###### Live Commerce & Social Sellers Meet the new generation of **live streamers and social commerce entrepreneurs** selling fashion through **TikTok, Instagram and dedicated platforms**. They drive massive consumer engagement and are constantly searching for new brands to feature.   ###### Fashion Stylists & Trendsetters Connect with **fashion stylists and image-makers** who place innovative designs on celebrities, influencers and high-profile clients across the region, amplifying your brand’s visibility in the **jet set and luxury lifestyle market**. ###### Local Fashion Influencers & Media Leverage our curated connections with **regional influencers, editors and media** to amplify your visibility. Beyond wholesale, these voices help your brand gain recognition and relevance within the **local fashion community**. [Apply to Exhibit](https://seafashionweek.magaras.com/south-east-asia-fashion-week-malaysia-show-your-brand#form) ## Why You *Must Attend.*   #### Powered by Magaras Unlike other fairs, SEA Fashion Fair is backed by Magaras Fashion Agency, offering preparation, on-site support and post-fair follow-up to maximize your success. #### The Only Fashion B2B Fair The first and only international B2B fashion fair covering Southeast Asia, Australia, India and Western China, where premium and mid-range brands meet qualified buyers. #### Access to Curated Buyers Connect with department stores, boutiques, marketplaces and e-commerce platforms across Asia-Pacific, all part of our curated Buyers Program. #### Present Your Collections Showcase your menswear, womenswear, footwear, handbags and accessories in a professional trade-only environment, designed for real wholesale business. #### Build Local Influence Leverage our networking events and influencer connections to grow your visibility and create strong ties with the local fashion community across the region. #### Be the First! Be among the first to access high-growth markets with rising demand for new fashion brand and limited international competition, from India to Western China. [Apply to Exhibit](https://seafashionweek.magaras.com/south-east-asia-fashion-week-malaysia-show-your-brand#form) --- ![asian model backgroud seafw](https://seafashionweek.magaras.com/hs-fs/hubfs/asian%20model%20backgroud%20seafw.jpg?width=2000&height=2000&name=asian%20model%20backgroud%20seafw.jpg "asian model backgroud seafw") ## Categories Admitted --- ## Ready-To-Wear Apparel Footwear Handbags Accessories --- ## Mid-Range Premium Luxury --- ## Menswear Womenswear ## Official *Application Form* All submissions will be assessed with care through a structured multi-step review process. ![Logo SEAFW2025\_Logo Bianco](https://seafashionweek.magaras.com/hubfs/Logo%20SEAFW2025_Logo%20Bianco.png "Logo SEAFW2025_Logo Bianco") #### Navigation Menu --- - [Homepage](https://seafashionweek.magaras.com) - [Exhibit](https://seafashionweek.magaras.com/south-east-asia-fashion-week-malaysia-show-your-brand) - [Are you Buyer?](https://seafashionweek.magaras.com/sea-fashion-fair-buyers-program-fashion-trade-show-in-kuala-lumpur) - [The B2B Trade Fair](https://seafashionweek.magaras.com/south-east-asia-fashion-week-b2b-trade-fair) - [Brand List](https://seafashionweek.magaras.com/south-east-asia-fashion-week-brand-list) - [Team](https://seafashionweek.magaras.com/team) #### Info --- - Dates: 5-11 July 2026 - [Location: PICC - Kuala Lumpur](https://www.picc.com.my/) - Email: info@magaras.com - More information coming soon #### The Fashion Week --- #### The Leading International B2B Fashion Trade Fair in Southeast Asia, Australia, India, Western China and North Asia. A Fashion Week built on the B2B Trade Fair. --- Magaras Asia pte ltd - 101 Cecil Street - UEN 202104095G [Privacy Policy](https://www.magaras.com/privacy-policy?hsLang=en)  [Cookie Policy](https://www.magaras.com/cookie-policy?hsLang=en)