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We Don’t Just Welcome Buyers

We Reward Them.


At South East Asia Fashion Week B2B Trade Fair, all retailers, department stores, boutiques, e-commerce platforms, and distributors are eligible to join our Buyer hosted Program.
Every registered buyer receives support or gifts.
After you apply, our team will confirm the benefits tailored to your profile, ranging from full travel coverage, networking dinners, gifts to exclusive access to the buyer’s lounge.

This means no matter how you join us, you’ll always receive a benefit.

Trusted by International buyers, distributors and retailers across Asia-Pacific.

  • | Primer Group |

  • | Avolta |

  • | David Jones |

  • | Takashimaya |

  • | Lotte Department Store |

  • | FJ Benjamin |

  • | LME |

  • | Isetan |

  • | Maison Retail |

  • | Flanerie |

  • | Metro |

  • | Lazada |
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Where Fashion Minds Meet & Connect

SEA Fashion Week B2B Fair is the only moment in the year when South East Asia’s most influential fashion buyers come together under one roof.
Last edition we welcomed top groups such as Primer Group, Lotte, Parkson, Sogo and many more.
It is a unique opportunity to exchange ideas, gain insights on the fashion market, and build high-value connections.


Don’t miss the chance to be part of the conversations that shape the future of fashion in Asia.

How to Be Part of it


Step 1 – Register Online
Submit your application form with company details in this page.

Step 2 – Allocation of Packages
Our team reviews each profile and assigns one of the available packages. Everyone receives something, with benefits tailored to your market and level of engagement.

Step 3 – Confirm & Travel
Enjoy the B2B Fashion event of the year.

 

 

Why Participate


  • Attend with no purchase obligation.

  • Discover international brands before they enter the Southeast Asian market.

  • Meet founders, designers and brand decision makers directly.

  • Scout collections from Europe, Asia and beyond without travelling overseas.

  • Access one of Asia’s strongest selections of European fashion brands in a B2B environment.

  • Evaluate real products, materials, finishing and quality in person, not only through lookbooks.

  • Save time by discovering multiple markets, categories and brands in one place.

  • Connect with buyers, retailers, distributors, brands and fashion industry professionals from across the region.

  • Explore new retail, wholesale, pop-up, consignment and distribution opportunities.

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Travel And Accommodation Support

Approved ASEAN Hosted Buyers may receive:

  • Return air tickets
  • Hotel accommodation with breakfast for up to 2 nights.
  • Airport, hotel and event transfer support.
  • Support through arranged transportation from Hotel to the Events
  • Grab Voucher for Airport-Hotel-Airport transportation

Hosted benefits apply only to approved buyers following the official buyer program schedule.

Business Support

Through Magaras Asia, selected buyers attending the event may benefit from additional commercial support designed specifically for the ASEAN market.

This includes:

  • Access to selected pre-negotiated conditions and exclusive offers from participating brands
  • Support for smaller and test orders on selected collections
  • Order consolidation support to simplify international sourcing
  • Easier access to emerging international brands that are normally difficult to import in small quantities.

This approach helps retailers, concept stores and regional buyers reduce initial risk while testing new brands and categories more efficiently.

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Official Calendar Dates

Approved Hosted Buyers may access multiple official events during South East Asia Fashion Week 2026 in Kuala Lumpur.

The official Hosted Buyer Program includes access to:

• B2B Trade Show | July 7-8
• Brands & Buyers Dinner | July 7
• Fashion Business Forum | July 9
• Fashion Networking Event | July 9

Additional networking activities and selected side events may also be accessible during the week depending on availability and invitations.

 

 

Are you eligible?

 

What's your Business?

Joining the Buyer Program is simple. If you belong to one of the following groups, you're in:

- Department Stores
- Independent Retailers
- Store Chains
- Importers
- Duty-Free Operators
- Distributors
- E-commerce Businesses
- Online Marketplaces

Please note: If your company does not fall into one of these categories, unfortunately you are not eligible for the Buyer Program.

 

Buyer Limit Per Company

Each company may register up to 5 buyers, provided they hold senior roles such as:

- Category Manager
- Head of Buying
- Buyers
- Merchandise Manager
- Ceo / Managing Director
- All other Job Role that are involved in buying

Please note: All persons involved in the Hosted Buyer Program need to pre-schedule meetings.

 

Geographic Elegibility

Buyers must be based in one of the following regions:

- ASEAN countries
- Australia
- India
- Hong Kong
- Macau
- Taiwan

Special treatment is available for:

- China
- South Korea
- Mongolia
- Japan
- New Zealand

If you're from a country outside these regions, you may still apply, but please note that strict selection criteria will apply. We encourage you to register anyway, as all applications will be reviewed.

Official
Application Form

NOTE: This Application Form is strictly intended for Buyers only. Submissions from Suppliers, OEM/ODM service providers, Agencies, Showrooms, Private individuals, Influencers, or any other category not explicitly listed on this page will not be accepted.

Got questions

Others frequently ask…

  • No, absolutely not.

    SEA Fashion Week is a curated B2B platform designed to help buyers discover new brands, evaluate collections, test product quality and explore future opportunities across Southeast Asia.

    There is no obligation to place orders during the event. Many buyers attend first to understand the brands, compare positioning, discuss conditions and evaluate long-term potential before making any commercial decision.

    Of course, if you find brands that fit your market, you are welcome to start discussions or place orders directly with them.

  • Yes. Hosted buyers are expected to attend the scheduled meetings.

    SEAFW invests in hospitality and meeting coordination to create real commercial opportunities. Buyers who do not attend scheduled meetings may lose hosted benefits or future access to SEAFW buyer programs.

  • Participation in the Buyer Program is open to companies operating within the following sectors:

    • Department Stores

    • Independent Retail Businesses

    • Retail Chains

    • Import Companies

    • Duty-Free Retailers

    • Distribution Firms

    • E-commerce Enterprises

    • Online Marketplace Platforms

    • Airports

    • Concept stores

    Please note: Companies outside these categories are not eligible for the Buyer Program. However, they are welcome to attend the event and explore other opportunities available.

  • No invitation is required. You can apply directly through this page.
    Our team will carefully review your profile and get back to you as soon as possible with confirmation.

  • No problem.

    The suggested flights are simply recommendations selected to help buyers optimize timing and logistics during the event week. If you prefer a different airline, schedule or airport, you are free to book your flight independently.

    In this case, SEA Fashion Week can reimburse part of your flight cost up to the following maximum amounts:

    Country Maximum Flight Support
    Malaysia Up to SGD 150
    Indonesia Up to SGD 250
    Thailand Up to SGD 250
    Vietnam Up to SGD 250
    Philippines Up to SGD 250
    China Up to SGD 400
    India Up to SGD 500
    Australia Up to SGD 700

    Please note that reimbursement support is subject to approval under the Hosted Buyer Program and may require proof of purchase and participation confirmation..

  • Yes. Applications close on 15th June or earlier if all available slots are filled.
    Please note: we expect this year’s spots to be fully taken much earlier.
  • We accept menswear, womenswear, footwear, handbags, and accessories within the mid-range, premium & luxury segments.

  • To qualify for the Buyer Program, participants must be based in one of the following regions:

    • ASEAN member countries

    • Australia

    • India

    • Hong Kong

    • Taiwan

    Dedicated program sections are also available for buyers coming from:

    • China

    • South Korea

    • Mongolia

    • Japan

    Applicants from other countries are welcome to submit their registration. However, please note that participation is subject to a selective approval process. We strongly encourage you to apply, as every submission will be carefully evaluated.

  • Each company is allowed to nominate up to 5 buyers, as long as they hold senior-level positions directly involved in purchasing decisions, including but not limited to:

    • Category Managers

    • Heads of Buying

    • Buyers

    • Merchandise Managers

    • CEOs / Managing Directors

    • Other senior roles with direct buying responsibilities

    Important note: While assistants, junior staff, and professionals from unrelated departments are not eligible to participate in the Buyer Program, they are warmly invited to attend the event and explore its broader opportunities.

  • SEAFW may support selected flight options for approved ASEAN Hosted Buyers.

    Flight support is not automatic. It depends on the buyer’s city, profile, business relevance and approved travel plan.

    SEAFW may define specific supported flights or a maximum travel contribution for each city.

    Buyers who choose different flight options, premium fares, additional luggage, extended stays or non-approved routes may be responsible for any additional cost.

     

  • Buyers based in Kuala Lumpur and surrounding areas should apply through the KL Buyer Pass, not the ASEAN Hosted Buyer Program.

    The ASEAN Hosted Buyer Program is mainly designed for buyers travelling from other cities or countries within Southeast Asia.

  • SEAFW may support selected flight options for approved ASEAN Hosted Buyers.

    Flight support is not automatic. It depends on the buyer’s city, profile, business relevance and approved travel plan.

    SEAFW may define specific supported flights or a maximum travel contribution for each city.

    Buyers who choose different flight options, premium fares, additional luggage, extended stays or non-approved routes may be responsible for any additional cost.

  • Selected ASEAN Hosted Buyers may receive hotel accommodation with breakfast for up to 2 nights.

    The standard supported stay is connected to the official buyer program from July 7 to July 9, 2026.

    Additional nights are not automatically covered unless confirmed in writing by SEAFW.

  • Yes, buyers may extend their stay in Kuala Lumpur.

    However, SEAFW hospitality support is limited to the approved hosted buyer program conditions. Additional nights, personal activities or extended travel plans may be at the buyer’s own cost unless otherwise confirmed in writing.

    If the buyer want to stay in the same hotel, SEAFW buyer team will communicate the night rates.