The Only-One B2B Fashion Trade Fair in the Region
The B2B Fashion Fair is the core of SEA Fashion Week. A 100% Business-Driven event connecting fashion brands and buyers across Southeast Asia, Australia, India, North Asia, Western China and North Asia.
The B2B Fashion Fair is the core of SEA Fashion Week: the only international B2B trade fair for fashion brands and buyers across Southeast Asia, Australia, India, North Asia, Western China and North Asia.
Who Exhibit
We welcome fashion brands from across the world, with a strong focus on Europe, Japan and Southeast Asia. Exhibitors also include labels from the USA, Korea, Australia, Africa and other emerging regions, all showcasing mid-range and premium collections in:
- Menswear & Womenswear
- Footwear, Handbags, Apparel
- Mid-Range, Premium, Luxury
Each brand is carefully selected by our team to ensure the finest market offering.
Who Attends
The B2B Fashion Fair is designed for buyers and decision-makers across the region:
- Department stores, multi-brand retailers, boutiques and independent shops
- E-commerce platforms and digital retail leaders
- Distributors and agents looking for exclusive representation opportunities
Buyers participate through our dedicated Buyers Program, gaining access to VIP services, tailored matchmaking, and full hospitality support. Media representatives and influencers are also welcome, with a specific pass available for them. Due to the exclusive nature of the event, all registrations are subject to a careful selection process.
The Importance of this Event
The B2B Fashion Trade Fair is not just another event, it is the only dedicated International B2B fashion Trade Fair across Southeast Asia, Australia, India, Western China and North Asia.
In this entire corridor, there is no comparable platform for mid-range, premium and luxury international brands to meet wholesale buyers, distributors and retailers face-to-face. While markets like Hong Kong, Shanghai or Paris already have established shows, this region remains underserved despite rapidly growing demand and a great presence of buyers.
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No other B2B fashion fair exists in Southeast Asia or Australia — we are the first and only.
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India and Western China represent high-growth markets, with rising middle classes hungry for quality fashion brands.
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Singapore is the natural hub: a safe, well-connected and efficient base where the entire region can meet in one place.
For two intensive days, Singapore becomes the beating heart of the Asia-Pacific fashion business. The B2B Fashion Fair is not about glamour or runways, it is about serious buyers meeting serious brands. Exhibitors showcase their menswear, womenswear, footwear, handbags and accessories, while buyers from ASEAN, Australia, India and Western China walk the floor looking for their next collections. Every hour is designed to maximize wholesale opportunities, distribution deals and representation agreements, making these two days the most efficient investment in your brand’s expansion across the region.
Beyond the open floor, every exhibitor is supported by our curated matchmaking program. Before the fair even begins, buyers are profiled according to their needs, from department stores and multi-brand retailers to independent boutiques and e-commerce leaders. Our team then schedules pre-arranged meetings, ensuring that brands sit down with the most relevant buyers for their category and positioning. This concierge-style support eliminates wasted time and creates a pipeline of qualified leads, turning a trade fair into a strategic business development platform.
The B2B Fashion Fair is also the stage where brands present their new collections to the market. Dedicated areas and appointment slots allow exhibitors to show their lines in detail — from the craftsmanship of accessories and handbags to the seasonal direction of apparel and footwear. Buyers can touch, feel and evaluate the products in a professional, business-focused environment. These presentations are not runway shows: they are hands-on showcases tailored for wholesale buyers, where every look and piece is discussed in terms of orders, margins and market fit. This approach makes the fair both inspiring and results-oriented, giving brands the exposure they need and buyers the confidence to commit.
The B2B Fashion Fair is not only a gateway for international labels entering Asia-Pacific, but also the only platform where local and regional designers can gain visibility on an international stage. For many Southeast Asian and emerging market brands, this is the first opportunity to present collections side by side with established global players and in front of qualified buyers from Europe, the USA, Japan, Korea, Australia, India and Western China.
This exposure is crucial: local brands often lack access to global fairs in Paris, Milan or New York, and the cost of international exhibitions is prohibitive. By joining the B2B Fashion Fair in Singapore, they gain the same visibility, the same professional buyer audience, and the same chance to secure wholesale orders and representation.
It makes the fair a true two-way bridge: international brands expanding into Asia, and local brands stepping onto the global radar.
For two intensive days, Singapore becomes the beating heart of the Asia-Pacific fashion business. The B2B Fashion Fair is not about glamour or runways, it is about serious buyers meeting serious brands. Exhibitors showcase their menswear, womenswear, footwear, handbags and accessories, while buyers from ASEAN, Australia, India and Western China walk the floor looking for their next collections. Every hour is designed to maximize wholesale opportunities, distribution deals and representation agreements, making these two days the most efficient investment in your brand’s expansion across the region.
Beyond the open floor, every exhibitor is supported by our curated matchmaking program. Before the fair even begins, buyers are profiled according to their needs, from department stores and multi-brand retailers to independent boutiques and e-commerce leaders. Our team then schedules pre-arranged meetings, ensuring that brands sit down with the most relevant buyers for their category and positioning. This concierge-style support eliminates wasted time and creates a pipeline of qualified leads, turning a trade fair into a strategic business development platform.
The B2B Fashion Fair is also the stage where brands present their new collections to the market. Dedicated areas and appointment slots allow exhibitors to show their lines in detail — from the craftsmanship of accessories and handbags to the seasonal direction of apparel and footwear. Buyers can touch, feel and evaluate the products in a professional, business-focused environment. These presentations are not runway shows: they are hands-on showcases tailored for wholesale buyers, where every look and piece is discussed in terms of orders, margins and market fit. This approach makes the fair both inspiring and results-oriented, giving brands the exposure they need and buyers the confidence to commit.
The B2B Fashion Fair is not only a gateway for international labels entering Asia-Pacific, but also the only platform where local and regional designers can gain visibility on an international stage. For many Southeast Asian and emerging market brands, this is the first opportunity to present collections side by side with established global players and in front of qualified buyers from Europe, the USA, Japan, Korea, Australia, India and Western China.
This exposure is crucial: local brands often lack access to global fairs in Paris, Milan or New York, and the cost of international exhibitions is prohibitive. By joining the B2B Fashion Fair in Singapore, they gain the same visibility, the same professional buyer audience, and the same chance to secure wholesale orders and representation.
It makes the fair a true two-way bridge: international brands expanding into Asia, and local brands stepping onto the global radar.
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