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We Don’t Just Welcome Buyers

We Reward Them.


At South East Asia Fashion Week B2B Fair, all retailers, department stores, boutiques, e-commerce platforms, and distributors are eligible to join our Buyer Program.
Every registered buyer receives support.
After you apply, our team will confirm the benefits tailored to your profile, ranging from full travel coverage, networking dinners, to exclusive access to the buyer’s lounge.

This means no matter how you join us, you’ll always receive a benefit.

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Where Fashion Minds Meet & Connect

SEA Fashion Week B2B Fair is the only moment in the year when South East Asia’s most influential fashion buyers come together under one roof.
Last edition we welcomed top groups such as Primer Group, Lotte, Parkson, Sogo and many more.
It is a unique opportunity to exchange ideas, gain insights on the fashion market, and build high-value connections.
Don’t miss the chance to be part of the conversations that shape the future of fashion in Asia.

How the Buyer Program Works


Step 1 – Register Online
Submit your application form with company details in this page.

Step 2 – Allocation of Packages
Our team reviews each profile and assigns one of the available packages. Everyone receives something, with benefits tailored to your market and level of engagement.

Step 3 – Confirm & Travel
Enjoy the B2B Fashion event of the year.

 

 

What we Guarantee you

  • Exclusive access to 200+ international fashion brands ready to enter the SEA market

  • One-to-one matchmaking meetings with exhibitors

  • A confirmed benefit package, no buyer leaves without support

  • A smooth and professional experience curated by our team

 

Are you eligible?

 

What's your Business?

Joining the Buyer Program is simple. If you belong to one of the following groups, you're in:

- Department Stores
- Independent Retailers
- Store Chains
- Importers
- Duty-Free Operators
- Distributors
- E-commerce Businesses
- Online Marketplaces

Please note: If your company does not fall into one of these categories, unfortunately you are not eligible for the Buyer Program.

 

Buyer Limit Per Company

Each company may register up to 5 buyers, provided they hold senior roles such as:

- Category Manager
- Head of Buying
- Buyers
- Merchandise Manager
- Ceo / Managing Director
- All other Job Role that are involved in buying

Please note: Assistants, junior staff, or members of other departments are not eligible for the Buyer Program, but are welcome to attend the event.

 

Geographic Elegibility

Buyers must be based in one of the following regions:

- ASEAN countries
- Australia
- India
- Hong Kong
- Taiwan

Special treatment is available for:

- China
- South Korea
- Mongolia
- Japan
- New Zealand

If you're from a country outside these regions, you may still apply, but please note that strict selection criteria will apply. We encourage you to register anyway, as all applications will be reviewed.

Official
Application Form

NOTE: This Application Form is strictly intended for Buyers only. Submissions from Suppliers, OEM/ODM service providers, Agencies, Showrooms, Private individuals, Influencers, or any other category not explicitly listed on this page will not be accepted.

Got questions

Others frequently ask…

  • Participation in the Buyer Program is open to companies operating within the following sectors:

    • Department Stores

    • Independent Retail Businesses

    • Retail Chains

    • Import Companies

    • Duty-Free Retailers

    • Distribution Firms

    • E-commerce Enterprises

    • Online Marketplace Platforms

    Please note: Companies outside these categories are not eligible for the Buyer Program. However, they are welcome to attend the event and explore other opportunities available.

  • No invitation is required. You can apply directly through this page.
    Our team will carefully review your profile and get back to you as soon as possible with confirmation.
  • Yes. Applications close on January 31st or earlier if all available slots are filled.
    Please note: we expect this year’s spots to be fully taken much earlier.
  • Reimbursement is issued after your order has been confirmed by the exhibitor and fully paid.
    Processing takes place within 30 days of payment.
  • We accept menswear, womenswear, footwear, handbags, and accessories within the mid-range, premium & luxury segments.

  • To qualify for the Buyer Program, participants must be based in one of the following regions:

    • ASEAN member countries

    • Australia

    • India

    • Hong Kong

    • Taiwan

    Dedicated program sections are also available for buyers coming from:

    • China

    • South Korea

    • Mongolia

    • Japan

    Applicants from other countries are welcome to submit their registration. However, please note that participation is subject to a selective approval process. We strongly encourage you to apply, as every submission will be carefully evaluated.

  • Each company is allowed to nominate up to 5 buyers, as long as they hold senior-level positions directly involved in purchasing decisions, including but not limited to:

    • Category Managers

    • Heads of Buying

    • Buyers

    • Merchandise Managers

    • CEOs / Managing Directors

    • Other senior roles with direct buying responsibilities

    Important note: While assistants, junior staff, and professionals from unrelated departments are not eligible to participate in the Buyer Program, they are warmly invited to attend the event and explore its broader opportunities.