Show Your Brand at the Only B2B Fashion Trade Fair in Southeast Asia
Exhibit your collections, meet qualified buyers, and benefit from the direct support of Magaras, the leading fashion agency that will guide you before, during and after the fair to maximizes your results.
Trusted by International buyers, distributors and retailers across Asia-Pacific.
At SEA Fashion Fair, your success is our success.
We are the only B2B Fashion Trade Fair in the world backed by a fashion agency, designed not just to host brands, but to make them grow.
Unlike traditional events focused on showmanship, we invest in what really matters: business outcomes. The fair is built on the idea that its strength depends on the success of as many brands as possible, that’s why we provide tailored support at every stage.
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Journey Preparation → strategic guidance on pricing, positioning and communication before the fair.
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On-site support → hands-on assistance to maximize your buyer meetings and local connections.
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Post-fair follow-up → actionable advice to convert leads into signed partnerships.
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Community leverage → introductions to regional influencers, fashion editors and key players to give your brand visibility and relevance in the local scene.
SEA Fashion Fair is the only trade event completely results-driven, where everything is designed to increase your opportunities for real business.
Who You'll Meet
Meet senior buyers from the region’s leading department stores, always looking for new mid-range and premium collections to refresh their assortments and stand out in competitive retail markets.
Connect with independent boutiques and concept stores that set trends in their local markets. These players value unique, curated collections and are open to discovering international brands that can differentiate them.
Build partnerships with regional and cross-border marketplaces, a core channel for fashion growth in Asia-Pacific. Platforms like these offer scale, visibility, and fast access to millions of consumers across Southeast Asia, India, Australia and beyond.
Meet decision-makers from major e-commerce platforms expanding their premium fashion categories. They are actively sourcing international labels to strengthen their positioning in the booming online fashion sector.
Meet experienced distributors with established networks across ASEAN, India, Australia and Northern Asia. They provide the local market knowledge and infrastructure that help international brands enter and expand efficiently.
Connect with regional and international retail chains that are expanding across ASEAN, India, Australia and beyond. These groups are actively searching for brands to roll out across multiple stores.
Connect with investors and franchise developers looking for the next strong brand to scale in Asia-Pacific. They are seeking franchising, licensing, and investment opportunities with high-growth potential.
Access buyers from the duty-free and travel retail sector, including operators of airports, cruise lines and travel hubs. These companies seek premium fashion products to offer international travelers, making them a high-volume and influential channel.
Meet the new generation of live streamers and social commerce entrepreneurs selling fashion through TikTok, Instagram and dedicated platforms. They drive massive consumer engagement and are constantly searching for new brands to feature.
Connect with fashion stylists and image-makers who place innovative designs on celebrities, influencers and high-profile clients across the region, amplifying your brand’s visibility in the jet set and luxury lifestyle market.
Leverage our curated connections with regional influencers, editors and media to amplify your visibility. Beyond wholesale, these voices help your brand gain recognition and relevance within the local fashion community.
Why You Must Attend.
Powered by Magaras
Unlike other fairs, SEA Fashion Fair is backed by Magaras Fashion Agency, offering preparation, on-site support and post-fair follow-up to maximize your success.
The Only Fashion B2B Fair
The first and only international B2B fashion fair covering Southeast Asia, Australia, India and Western China, where premium and mid-range brands meet qualified buyers.
Access to Curated Buyers
Connect with department stores, boutiques, marketplaces and e-commerce platforms across Asia-Pacific, all part of our curated Buyers Program.
Present Your Collections
Showcase your menswear, womenswear, footwear, handbags and accessories in a professional trade-only environment, designed for real wholesale business.
Build Local Influence
Leverage our networking events and influencer connections to grow your visibility and create strong ties with the local fashion community across the region.
Be the First!
Be among the first to access high-growth markets with rising demand for new fashion brand and limited international competition, from India to Western China.
Categories Admitted
Ready-To-Wear
Apparel
Footwear
Handbags
Accessories
Mid-Range
Premium
Luxury
Menswear
Womenswear
Official
Application Form
All submissions will be assessed with care through a structured multi-step review process.
Key Partners
