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Kuala Lumpur from 5th to 11th July

The Only B2B Fashion Trade Fair in Southeast Asia

Connecting fashion brands from all over the world with qualified buyers from ASEAN, China, India and Australia. A Fashion Week built around the B2B Fashion Trade Fair on 7th & 8th July.

A full week of fashion business events:
- 5th July: Opening Night Gala
- 7th-8th July The Main Event: B2B Trade Fair
- 9th July: Fashion Business Forum
- 10th July: Closing Night & Awards Gala
- 11th July: KL Shopping Experience

Trusted by International buyers, distributors and retailers across Asia-Pacific.

  • | Primer Group |

  • | Avolta |

  • | David Jones |

  • | Takashimaya |

  • | Lotte Department Store |

  • | FJ Benjamin |

  • | LME |

  • | Isetan |

  • | Maison Retail |

  • | Flanerie |

  • | Metro |

  • | Lazada |
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What we are

SEA Fashion Fair is an international B2B fashion trade fair designed for mid‑range, premium & luxury brands to enter and grow across Asia‑Pacific. We curate relevant meetings between exhibitors and wholesale buyers, distributors, department stores and e‑commerce from ASEAN, China, India and Australia, with clear outcomes: orders, representation and market access.

  • Trade‑only fair. No runway shows, 100% business.

  • Focus on clothing, footwear, handbags, accessories.

  • Business matchmaking and buyers program included.

  • The Asia‑Pacific fashion hub.

  • Mid‑range & premium positioning (no fast fashion).

Key Highlights

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Brands
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Styles

Global Brands

Brands from all over the world (Italy, Spain, France, Japan, Korea, Germany, and more), with a dedicated section for local brands.

International Buyers

Top-tier buyers from across the region, representing renowned fashion groups and distinguished independent retailers.

B2B Fashion fair

The only international fashion fair dedicated to the Southeast Asian, Indian, Australian, and Western Chinese markets.

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Categories you will find to enjoy the Spring Summer Collections 2027

Ready-To-Wear
Apparel
Footwear
Handbags
Accessories

Mid-Range
Premium
Luxury

Menswear
Womenswear

Which Profile are you?

Please select the right button and go to your dedicated page to register or to apply for exhibit.

Apply to Exhibit